About us

The journey of ProMeasure started way back, but the actual company has been founded by René Jørgensen In 2009. Our core is consulting; We help life science companies in getting the most out of their CRM & Multi Channel Marketing (MCM) investments.

We are certified Veeva Services partner and so is Veeva where our specialization lies. This means that we can guide the whole implementation of Veeva CRM, from configuration to complete strategy (Targeting & Segmentation, Multi Channel Cycle Plans, Account Planning, Etc.).

But we also support in the adoption of the system. Help solve painpoints and provide training. Our goal is to help you get the most out of the system. Sometimes this means adding function, sometimes this means simplification for the end-user. 

We love data, and CRM Systems are a dream in capturing loads of it. Our task is to make sure the right data is captured and presented in an understandable way. Reports and dashboards will present your KPI’s in one overview.

ProMeasure People

Profile Picture of Alexander Hundrup

Consultant, Developer
Alexander Hundrup

Alexander holds a BA in Software Development and comes with experience across fields such as Salesforce application development and publishing, web-development,
MyInsights reporting and implementation, agile development and software development.
Alexander has experience in Java, JavaScript (Angular, NodeJS), Python, Heroku, PostgreSQL, SQL. Alexander is certified CRM Admin as well as certified Veeva CRM MyInsights Developer and Super User.

Michel Egana CEC_SH2

Michel Egaña

Michel holds a Master of Business from Barcelona University.
Michel brings a long track record from the Financial sector and a commercial mindset.
He has experience in both Veeva and SFDC, and is certified Veeva CRM Admin as well as  certified Salesforce Admin and Trailhead Ranger.

Pernilla Holmström Jun2021 bw

Pernilla Holmström

Pernilla is an experienced Veeva CRM and Network admin and consultant with many year’s in the Life sciences industry in IQVIA, Sobi and BMS.

Pernilla will do projects and consulting assignments within CRM implementations, Commercial operations and data management.

Karoline Diderichsen

Karoline is a certified Salesforce Administrator and Scrum Product Owner with extensive experience as technical project manager. 

Karoline does projects and consulting assignments within CRM implementations, commercial operations and data management.

Senior Consultant
Scott Lee Brewer

Scott brings diversified industry experience from multivariate, global organizations, with vast knowledge of financial management and business and commercial operations. Ranging from implementing systems within the business, to creating and developing strategic business plans for expansion and growth.
Principal areas of practice include leadership and strategic planning, financial modeling, analytics and performance measurement,  process development and, implementation.


Senior Consultant
Per Hyllén

Per brings significant experience from national and global positions in the life science industry.  Per is focusing on business processes, salesforce excellence, Key Account Management, multichannel selling, management and cross-functional coordination.

Per also brings experience with FMCG and social media channels, and sees the wider perspective, when it comes to the business needs for our customers.

Profile Picture of Rene Jørgensen

Founder, Senior Consultant
René Jørgensen

René holds a MSc./Cand.Merc. EMF specializing in market and industry research from CBS. René has been working with CRM, business intelligence and commercial excellence since 1994 focusing solely on the Life Science industry.
He has held local, regional and global management positions within multiple market leading pharmaceutical companies. René is certified Veeva CRM admin and certified Veeva Multichannel admin. 

Profile Picture of Tina Høst Jørgensen

General Manager
Tina Høst Jørgensen

As General Manager Tina contributes to the everyday and overall communication, structure and coordination to ensure continuous and efficient propulsion. 

Tina has a communication and paralegal background and project management experience from clinical studies.


We are official Veeva Service partners and certified in Veeva CRM, Veeva Vault, Veeva MyInsights and Veeva Multichannel CRM.

We are also SalesForce AppExchange® partner.