About Us

The journey of ProMeasure started way back, but the actual company has been founded by René Jørgensen In 2009. Our core is consulting; We help life science companies in getting the most out of their CRM & Multi Channel Marketing (MCM) investments.

We are certified Veeva Services partner and so is Veeva where our specialization lies. This means that we can guide the whole implementation of Veeva CRM, from configuration to complete strategy (Targeting & Segmentation, Multi Channel Cycle Plans, Account Planning, Etc.).

But we also support in the adoption of the system. Help solve painpoints and provide training. Our goal is to help you get the most out of the system. Sometimes this means adding function, sometimes this means simplification for the end-user. 

We love data, and CRM Systems are a dream in capturing loads of it. Our task is to make sure the right data is captured and presented in an understandable way. Reports and dashboards will present your KPI’s in one overview.

ProMeasure People

Profile Picture of Alexander Hundrup

Consultant, Developer
Alexander Hundrup

Alexander holds a BA in Software Development and comes with experience across fields such as Salesforce application development and publishing, web-development,
MyInsights reporting and implementation, agile development and software development.
Alexander has experience in Java, JavaScript (Angular, NodeJS), Python, Heroku, PostgreSQL, SQL. Alexander is certified CRM Admin as well as certified Veeva CRM MyInsights Developer and Super User.

Pernilla Holmström Jun2021 bw

Pernilla Holmström

Pernilla is a specialist Veeva CRM and Network admin and consultant with whast experience from several year’s in the Life sciences industry in IQVIA, Sobi and BMS.

Pernilla does projects and consulting assignments within CRM implementations, Commercial operations and data management.

Karoline Diderichsen

Karoline is a highly skilled and experienced certified Salesforce Administrator and Scrum Product Owner with extensive experience as technical project manager. 

Karoline does projects, development, and consulting assignments within CRM implementations, commercial operations and data management.

Bence JAN22 SH

Bence Dolezsár

Bence holds a Master in Management of Innovation and Business Development from CBS.

Bence brings CRM management, project management and consulting experience.

Bence does projects and consulting assignments within Vault, and CRM implementations, commercial operations and data management

Amal SH

Amal Lahdjel

Amal holds a Master of Science in Information Technology, IT design and Application Development from Aalborg University.

Amal brings competencies within system development, marketing, and communication and is specialized in system development methodologies and project management.


Senior Consultant
Per Hyllén

Per brings significant experience from national and global positions in the life science industry.  Per is focusing on business processes, salesforce excellence, Key Account Management, multichannel selling, management and cross-functional coordination.

Per also brings experience with FMCG and social media channels, and sees the wider perspective, when it comes to the business needs for our customers.

Profile Picture of Rene Jørgensen

Senior Consultant
René Jørgensen

René holds a MSc./Cand.Merc. EMF specializing in market and industry research from CBS. René has been working with CRM, business intelligence and commercial excellence since 1994 focusing solely on the Life Science industry.
He has held local, regional and global management positions within multiple market leading pharmaceutical companies. René is certified Veeva CRM admin and certified Veeva Multichannel admin.

Profile Picture of Tina Høst Jørgensen

General Manager
Tina Høst Jørgensen

As General Manager Tina contributes to the everyday and overall communication, structure and coordination to ensure continuous and efficient propulsion. 

Tina has a communication and paralegal background and holds comprehensive experience with project management, clinical studies documentation and business administration. 


We are official Veeva Service Partners and Veeva Content Partner. We are certified in Veeva CRM, Veeva Vault, Veeva MyInsights and Veeva Multichannel CRM. 

We are also SalesForce AppExchange® partner.